Creative concepts

Creative concepts

Ideas without the client brief.

A collection of self-led concepts exploring how I'd approach content for different types of businesses - from social direction and campaign ideas to AI-created advertising.

AI-generated drinks campaign concept

Ideas that
convert

  • Beauty
  • Lifestyle
  • Hospitality
Creative directionHow I'd position the brand visually.
Social content ideasConcepts designed specifically for social.
Campaign conceptsIdeas that could be developed into a wider campaign.
AI experimentationUsing AI where it adds something to the idea.
A space to experiment, create and show how I think.May Custance

The concepts

Different industries, different audiences and different creative approaches. Open each concept to see how I'd bring the business to life through social content and campaign ideas.

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Like how I think?

Let's bring it to life with AI, then film the real thing.

See the real work behind it in my case studies.

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