Social media manager & content creator

Social media,
but with strategy
behind it.

I'm May. I help beauty, wellness and lifestyle brands show up online with content that looks good and does a job.

Strategy, filming, editing, AI creative and the reporting that proves it worked — handled end to end, so you can get on with running the business.

Start a project
May Custance

Creative ideas,
real impact


  • Strategy
  • Content
  • Community
  • Growth
  • Results

What I do

Pick the whole thing or just the part you're stuck on. Most brands start with strategy and content, then add reporting once it's running.

Social media management

  • Strategy
  • Planning
  • Scheduling
  • Community management

Content creation

  • Filming
  • Reels
  • Editing
  • Photography
  • UGC

Creative & design

  • Social graphics
  • Campaign concepts
  • Brand content
  • Visual direction

AI creative

  • AI advertising
  • Product visuals
  • Creative concepts
  • Campaign-ready content

Analytics & growth

  • Reporting
  • Performance analysis
  • Content optimisation
  • Audience growth
5+businesses worked with
views achieved for a client
80K+growth in views on a product launch
End to endstrategy, creation, reporting

Selected work

Two tanning and beauty brands, two very different jobs — one launching a product, one growing an established store.

Tools I use

The platforms behind the work, plus what I film and edit on.

IgInstagram TtTikTok MsMeta Business Suite CaCanva CcCapCut AdAdobe Creative Cloud NoNotion TrTrello ReRella

Kit

iPhone 17 Pro Max
for reels, stories and UGC
Sony a6700
for product and brand shoots
Filming on location
Behind
the scenes
Editing a reel
Content planning

Creativity first.
Results always.

I like making things — testing new formats, chasing a trend before it peaks, and using AI as a creative tool rather than a shortcut.

Whether it's a full strategy, a day on location or an AI-generated campaign, the goal doesn't change: content that connects, engages and sells.

May x

Working away from the studio
Different brands,
same passion

Ready to bring your brand to life?

Let's create scroll-stopping content that gets real results.

Start a project