Social media manager & content creator

Bringing ideas to life through social media.

I'm May. I create, manage and grow social media through a mix of strategy and creative content.

From planning and filming to editing, graphics, AI creative and account management, I handle the process from idea to post.

From monthly planning and filming to editing, posting and analytics, I handle the process from idea to post.

Currently open to social media roles.

View my work
May Custance

Creative ideas,
real impact


  • Strategy
  • Content
  • Community
  • Growth
  • Results

What I do

A mix of strategy, creativity and hands-on content creation, covering everything from the initial idea through to posting and reporting.

Social media management

  • Strategy
  • Planning
  • Scheduling
  • Community management
  • Monthly content calendars

Content creation

  • Filming
  • Reels
  • Editing
  • Photography
  • UGC

Creative & designCreative direction

  • Social graphics
  • Campaign concepts
  • Brand content
  • Visual direction

AI creative

  • AI advertising
  • Product visuals
  • Creative concepts
  • Campaign-ready content

Analytics & growth

  • Reporting
  • Performance analysis
  • Content optimisation
  • Audience growth
5+businesses worked with
+97%follower growth
90K+additional views generated
Full servicestrategy · content · management
5+businesses worked with
+97%follower growth
90K+additional views generated
Since 2024planning · content · analytics

Selected work

A selection of projects showing how I approach social media, content creation and ongoing brand growth.

Tools I use

The platforms behind the work, plus what I film and edit on.

Instagram
TikTok
Meta Suite
Canva
CapCut
Adobe CC
Notion
Trello
Rella

Kit

iPhone 17 Pro Max
for reels, stories and UGC
Sony a6700
for product and brand shoots
Filming on location
Behind
the scenes
Editing a reel
Content planning

Part of the team,
not just the content.

When I take on a brand IWith every brand I work on, I want to understand the business behind it - what sells, who it's for, and what a good month actually looks like. That's the part that makes the content work.

So I turn up with ideas nobody asked for, flag what's working elsewhere in the industry, and say when something isn't worth making. I'd rather be in the room than handed a brief.

May x

Working away from the studio
Different brands,
same passion